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New interesting facts about Ukrainian consumers

Update of the information in "Interesting facts" section

20 March 2021
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, !

07 March 2021


BrandTrendsTM  report - is a comprehensive analysis of the brands of a selected product category. The report includes data on awareness, consumption and loyalty to brands. As well as a unique consumer profile analysis (socio-demographic characteristics, psychographic portrait and lifestyle), the leading brands on the market (or brands of client's choice, if sufficient sample for analysis).

A standard BrandTrendsTM report is delivered in the form of presentation (PDF format) and consists of a minimum 60 slides with diagrams, notes and brief conclusions. It is also possible to provide data in tables.

The report includes five sections:

Section 1. Market information.  Analysis of the performance of brands by the level of awareness and consumption, the loyalty index, cross-consumption, and general position of brands on the market (market map).



Section 2. Socio-demographic profile of brands consumers. Consumers of each brand are compared with all consumers of a product category by parameters: gender, age, income (personal and family), the type of settlement and region of residence, employment status, education, marital status, presence of children.



Section 3. Consumer lifestyle. Analysis of the habits, leisure activities, involvement in sports, mobile usage of consumers of each brand in comparison to all users of a product category.



Section 4. Media preferences, attitudes toward advertising and media. Analysis of brands consumers’ habits in reading printed media, Internet usage, TV viewing and radio listening in comparison to habits of all product consumers. Study of the attitudes toward media and advertising.





Section 5. Psychographic segmentation, motivations, attitudes and lifestyles. Psychographic segmentation is based on the level of respondents' agreement with various statements regarding the motives, attitudes and lifestyles. List of statements (over 200) covers almost all spheres of human activity. This psychographic analysis refers to the mental model of the consumer and provides a deeper understanding of consumer behavior in the context of the consumer life cycle.


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